"Hey, Sarah Palin, hows that hatey, killy, reloady, crosshairsy thing working out for ya?"--Frank Conniff, Comedian

"...following the initial controversy over the "crosshairs" last year, Palin issued her now oft repeated rallying cry, 'Don't retreat. RELOAD.'"

"Palin herself, in a tweet last November following the election, referred to the crosshairs as ...a 'bull's eye.'"

(http://abcnews.go.com/Politics/sarah-palins-crosshairs-ad-focus-gabrielle-giffords-debate/story?id=12576437)